{"id":16992,"date":"2022-03-23T03:43:50","date_gmt":"2022-03-23T01:43:50","guid":{"rendered":"https:\/\/afsafrica.org\/blog\/appel-a-manifestation-dinteret-pour-la-realisation-dune-etude-sur-le-role-du-marketing-numerique-dans-la-transition-vers-lagroecologie\/"},"modified":"2026-03-26T17:23:41","modified_gmt":"2026-03-26T15:23:41","slug":"appel-a-manifestation-dinteret-pour-la-realisation-dune-etude-sur-le-role-du-marketing-numerique-dans-la-transition-vers-lagroecologie","status":"publish","type":"post","link":"https:\/\/afsafrica.org\/fr\/blog\/appel-a-manifestation-dinteret-pour-la-realisation-dune-etude-sur-le-role-du-marketing-numerique-dans-la-transition-vers-lagroecologie\/","title":{"rendered":"APPEL \u00c0 MANIFESTATION D&rsquo;INT\u00c9R\u00caT POUR LA R\u00c9ALISATION D&rsquo;UNE \u00c9TUDE SUR LE R\u00d4LE DU MARKETING NUM\u00c9RIQUE DANS LA TRANSITION VERS L&rsquo;AGRO\u00c9COLOGIE"},"content":{"rendered":"<p>La num\u00e9risation fait d\u00e9sormais partie int\u00e9grante de la vie, impr\u00e9gnant et continuant d&rsquo;impr\u00e9gner bon nombre des aspects les plus critiques de la vie humaine. Le syst\u00e8me alimentaire ne fait pas exception. Ces derni\u00e8res ann\u00e9es, on a assist\u00e9 \u00e0 une prolif\u00e9ration rapide des incubateurs technologiques et des programmes d&rsquo;acc\u00e9l\u00e9ration des start-ups explicitement destin\u00e9s au syst\u00e8me alimentaire sur l&rsquo;ensemble du continent.  <\/p>\n<p>Les membres de l&rsquo;AFSA ont d\u00e9cid\u00e9 de se concentrer sur l&rsquo;avenir des march\u00e9s africains en tant qu&rsquo;\u00e9l\u00e9ments essentiels de la transition vers l&rsquo;agro\u00e9cologie lors de la troisi\u00e8me conf\u00e9rence biennale sur les syst\u00e8mes alimentaires, qui s&rsquo;est tenue en octobre 2020 sur le th\u00e8me \u00ab\u00a0Fa\u00e7onner l&rsquo;avenir de l&rsquo;Afrique &#8211; March\u00e9s alimentaires en Afrique : De quels types de march\u00e9s avons-nous besoin pour la transition vers l&rsquo;agro\u00e9cologie ?\u00a0\u00bb<\/p>\n<p>Les membres de l&rsquo;AFSA ont \u00e9galement discut\u00e9 des lacunes importantes en mati\u00e8re de recherche et de gestion des connaissances sur des sujets li\u00e9s \u00e0 la num\u00e9risation de l&rsquo;agriculture africaine, aux march\u00e9s territoriaux africains et \u00e0 leur r\u00f4le dans l&rsquo;avancement de la transition vers l&rsquo;agro\u00e9cologie en Afrique.<\/p>\n<p>En cons\u00e9quence, l&rsquo;AFSA pr\u00e9voit de commander une \u00e9tude intitul\u00e9e \u00ab\u00a0Digital Marketing : Opportunit\u00e9s et d\u00e9fis pour les entrepreneurs agro\u00e9cologiques\u00a0\u00bb. L&rsquo;\u00e9tude de recherche devrait aborder les principaux objectifs suivants. <\/p>\n<ul>\n<li>Examiner l&rsquo;\u00e9tat actuel du marketing num\u00e9rique pour l&rsquo;agriculture en Afrique, y compris les technologies \u00e9mergentes, les approches et les acteurs.<\/li>\n<li>Explorer le r\u00f4le du marketing num\u00e9rique sur le march\u00e9 agro\u00e9cologique en Afrique, y compris les d\u00e9fis et les opportunit\u00e9s pour les entrepreneurs agro\u00e9cologiques.<\/li>\n<li>G\u00e9n\u00e9rer des propositions, des approches et des recommandations concr\u00e8tes sur l&rsquo;utilisation du marketing num\u00e9rique pour favoriser la transition vers l&rsquo;agro\u00e9cologie.<\/li>\n<\/ul>\n<p>En cons\u00e9quence, l&rsquo;AFSA lance un appel \u00e0 manifestation d&rsquo;int\u00e9r\u00eat (EOI) pour la r\u00e9alisation d&rsquo;une \u00e9tude sur le r\u00f4le du marketing num\u00e9rique dans la transition vers l&rsquo;agro\u00e9cologie en Afrique.<\/p>\n<p>Le soumissionnaire doit pr\u00e9senter sa manifestation d&rsquo;int\u00e9r\u00eat avant le 25 mars 2022, en d\u00e9taillant une compr\u00e9hension approfondie des termes de r\u00e9f\u00e9rence, de la m\u00e9thodologie d&rsquo;ex\u00e9cution, du calendrier d&rsquo;ach\u00e8vement et du budget des travaux. La candidature doit inclure les trois points \u00e9num\u00e9r\u00e9s ci-dessous. <\/p>\n<ol>\n<li>Une lettre (1-2 pages) exprimant l&rsquo;int\u00e9r\u00eat et la compr\u00e9hension des termes de r\u00e9f\u00e9rence.<\/li>\n<li>Une br\u00e8ve r\u00e9flexion (1-2 pages) sur la m\u00e9thodologie, le calendrier et le budget propos\u00e9s, et<\/li>\n<li>  Un profil g\u00e9n\u00e9ral de l&rsquo;entreprise ou de la personne et un CV.<\/li>\n<\/ol>\n<p>Veuillez envoyer votre EOI \u00e0 afsa@afsafrica.orgv avant 17h00 (heure d&rsquo;Afrique de l&rsquo;Est) le 25 mars 2022. L&rsquo;objet du courriel doit \u00eatre \u00a0\u00bb Proposition d&rsquo;\u00e9tude de marketing num\u00e9rique \u00ab\u00a0. <\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 contacter Charles Mulozi Olweny (charles.olweny@afsafrica.org) et Bridget Mugambe (bridget.mugambe@afsafrica.org) pour toute question.<\/p>\n<p><a href=\"https:\/\/afsafrica.org\/wp-content\/uploads\/2022\/03\/eoi-digital-marketing.pdf\">T\u00e9l\u00e9chargez le TOR complet et l&rsquo;EOI en utilisant ce lien<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La num\u00e9risation fait d\u00e9sormais partie int\u00e9grante de la vie, impr\u00e9gnant et continuant d&rsquo;impr\u00e9gner bon nombre des aspects les plus critiques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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