1. Background and Context
Secure land tenure, agroecology, and ecological restoration are deeply interconnected pillars of sustainable development in Africa. Evidence from AFSA’s work across the continent demonstrates that when communities, particularly smallholder farmers, pastoralists, women, youth, and Indigenous Peoples, have recognized and protected rights to land, they are more likely to invest in long-term practices that regenerate soils, conserve biodiversity, and build resilience to climate shocks.
Agroecology provides a proven framework for such practices by combining traditional knowledge with ecological principles to restore degraded landscapes while advancing food sovereignty. Ecological restoration, in turn, thrives where tenure security empowers communities to steward their territories.
It is against this backdrop that AFSA is commissioning this consultancy to develop a campaign strategy that bridges grassroots struggles with continental and global policy spaces, while amplifying community voices and driving systemic change.
The Alliance for Food Sovereignty in Africa (AFSA) is inviting consultants to submit a technical and financial proposal for a consultancy to design and develop a comprehensive campaign strategy for the Protect Our Land, Restore Our Soil Campaign, which AFSA plans to roll out in mid-2026 over a three-year period.
AFSA is seeking an experienced consultant (or team) with a strong background in land governance, agroecology, food sovereignty, ecological restoration, food system advocacy, and movement-building in Africa, and we believe your expertise aligns well with the scope and ambition of this assignment.
2. Objective of the Assignment
Develop and design a campaign strategy to build a continental campaign and movement that places secure land tenure and ecological restoration at the centre of Africa’s transformation.
3. Scope of Work
The consultancy will entail the following components:
a) Background Paper Development
- Synthesize evidence on the interconnections between secure land tenure, agroecology, food sovereignty, and ecological restoration.
- Review AFSA documentation, relevant continental and national policy frameworks, and community testimonies.
b) Campaign Strategy Design
- Develop a robust campaign strategy aimed at:
- Shifting public and political narratives
- Mobilizing diverse constituencies
- Influencing policy processes
- Building sustained public pressure for land governance reforms.
- The strategy should prioritize:
- Protection of communal land rights
- Prevention of land grabbing
- Promotion of agroecology as a pathway to healthy soils, climate resilience, and food sovereignty.
4. Expected Deliverables
The consultant will be expected to deliver the following outputs:
- Inception Report
- Detailed work plan, methodology, and stakeholder engagement approach.
- Background Paper
- A comprehensive, well-referenced paper linking land tenure security, food sovereignty, and ecological soil restoration as the foundation of the campaign.
- Campaign Strategy Package, including:
- Strategic framework and advocacy roadmap of the campaign
- Three-year implementation plan
- Monitoring, Evaluation, and Learning (MEL) framework
- Branding and communications toolkit.
- Validation and Final Outputs
- Validation meeting and report
- Final (approved and launched) campaign strategy
- Translated background paper and campaign strategy (English French).
5. Proposed Methodology
The consultancy is expected to apply a mixed-method approach, integrating doctrinal analysis and participatory techniques, including:
- Desk Review of scholarly literature, policy documents, and AFSA materials (Agenda 2063, AU Land Governance Strategy, Malabo Commitments, etc.);
- Participatory Research and human-centred design approaches through virtual FGDs with farmers, pastoralists, women, youth, and Indigenous communities;
- Key Informant Interviews with policymakers, CSOs, traditional leaders, land and agronomy professionals, AFSA Land working group, regional bodies, and funders;
- Stakeholder Consultations and Co-creation Workshops;
- Iterative Drafting and Validation with the AFSA Secretariat and steering committee.
8. Submission Requirements
Kindly submit here your brief details here (https://forms.gle/gboWrxyGe7zrSE8cA) within 5 days (or not later than May 13). Please don’t attach CVs, technical proposals, financial proposal at this stage. We’ll invite selected candidates to submit these 1 week after the closing date.
Please feel free to reach out to me via admin@afsafrica.org if you require any clarification.
We look forward to receiving your proposal and potentially working together to advance land justice, agroecology, and ecological restoration across Africa.
